3D Billboards in China 2024: A Glimpse into the Future of Advertising

3D digital billboards uses advanced technology to create the illusion of three-dimensional images that seem to pop out of a flat surface. How do they trick our eyes? Below is a detailed description of the technology and principles behind 3D billboards:

The key components of 3D billboards include the complex interplay of LED technology, graphics processors and holographic projection potential, culminating in a visually stunning advertising solution.

At the heart of 3D digital billboards are high-resolution LED (Light Emitting Diode) panels. Known for their brightness, vivid colour reproduction and high contrast, these panels are ideal for outdoor use where visibility is critical in a variety of lighting conditions. The high pixel density of these panels ensures sharp and detailed images, a key factor in creating a convincing 3D effect.

Some advanced 3D OOH billboard uses OLED (Organic Light Emitting Diode) displays. OLED technology offers higher colour accuracy, deeper blacks and wider viewing angles than conventional LEDs. In addition, OLEDs offer the flexibility to allow for creative billboard designs that can be bent or shaped to enhance the 3D effect.

Stereoscopic Imaging: It is a major technique used to create the illusion of depth. This method involves displaying two slightly different images at the same time, with each eye seeing one. These images are taken from slightly different angles, mimicking the way the human eye perceives depth in the real world. The brain then synthesises these two images into one three-dimensional image, creating the illusion of depth.

Parallax Barriers and Lenticular Lenses: They are optical methods used to direct light into the viewer’s eyes to enhance the 3D effect. A parallax barrier is a layer placed in front of the display that allows each eye to see different pixels. Lenticular lenses are an array of magnifying lenses that direct light from the display to each eye, creating a stereoscopic effect. Both methods allow viewers to ensure that they see the 3D image from different angles without wearing special glasses.

Content Creation and Rendering:

Content Creation: Designers create detailed 3D models and animations using tools such as Autodesk 3ds Max, Blender and Maya. The content is then rendered with high precision to ensure it is perfectly aligned for display on billboards.

Real-Time Rendering: The engines such as Unreal Engine and Unity are also used to generate interactive, dynamic 3D OOH advertising content. These engines enable real-time interaction, allowing billboard content to respond to viewer movement or environmental changes.

Synchronisation and Calibration:

Synchronisation: It is essential to maintain the 3D effect. Dedicated software ensures that the images displayed on multiple LED panels are perfectly synchronised. This requires precise timing and a high frame rate to prevent any lag or misalignment that could spoil the 3D effect.

Calibration Techniques: It ensures that the panels and lenses are correctly aligned. This involves fine-tuning the position and angle of the display components to ensure a consistent 3D effect from different viewing angles. Some systems use sensors and cameras to dynamically adjust the display to the viewer’s position, further enhancing the illusion.

China has been at the forefront of the world in the application and innovation of 3D advertising billboard technology and has customized many types of 3D billboards for different uses and environments. Here are some common types:

Holographic 3D digital billboards use holographic projection technology to create life-like 3D images. Often placed in high-traffic areas such as shopping centres and public squares, these billboards provide stunning visual effects that capture people’s attention from multiple perspectives, making the advertisements more appealing and memorable.

LED-based 3D advertising billboard uses high-resolution LED panels to display three-dimensional images, creating a 3D effect. Commonly found on busy streets and motorways, these billboards display bright, vivid visuals in a variety of lighting conditions, effectively capturing the attention of passers-by.

Augmented Reality (AR) 3D billboards combine traditional displays with AR technology and can be viewed through smartphones or AR glasses. They are used in interactive advertising campaigns and promotions to increase engagement by overlaying digital content onto the real world, making adverts more interactive and engaging for viewers.

Curved and flexible 3D LED billboard uses OLED or flexible LED panels that can be bent and moulded. Commonly found on building facades and in creative installations, these billboards are unique, eye-catching designs that enhance visual impact and capture the viewer’s attention with their distinctive shape.

360-degree 3D digital billboards feature cylindrical or spherical displays that provide a 360-degree viewing experience. Ideal for plazas and large indoor spaces, these billboards allow viewers to see in 3D from any angle, maximizing exposure and creating an immersive advertising experience.

Transparent 3D LED billboard uses transparent LED displays to overlay 3D content on a real-world background. Typically found on retail windows and glass facades, these billboards blend the digital and physical environments to create a modern and engaging visual experience that captures attention and increases brand awareness.

Interactive 3D billboards incorporate touch screens or motion sensors to interact directly with the viewer. In retail shops and exhibitions, these billboards allow users to interact with content, providing a memorable and personalized experience. They encourage viewers to actively participate, resulting in increased engagement and effectiveness.

The development history of China 3D billboard reflects a journey of technological advancement and innovation in outdoor advertising:

Early Adoption and Experimentation (2000s): China began experimenting with 3D LED billboard technology in the early 2000s, initially focusing on using LED panels to achieve a basic three-dimensional effect.

Advances in Display Technology (2010s): By the 2010s, advances in high-resolution LED panels and imaging technology made 3D billboards more sophisticated.

Convergence of AR and VR (2015-present): In recent years, China has merged augmented reality (AR) and virtual reality (VR) with 3D digital billboard to create interactive and immersive advertising experiences. AR-enabled billboards allow viewers to interact with digital content superimposed on the real world, while VR technology provides virtual tours and experiences related to billboard content.

Expanding to Diverse Applications (2020s): The 2020s will see a diversification of 3D billboard applications in China. From transparent displays in retail environments to curved OLED panels on building facades, these billboards are used not only for advertising, but also for public information displays and art installations.

Innovative Uses and Future Trends: Looking ahead, China will continue to innovate in 3D OOH billboard technology. Future trends are likely to include AI-driven content optimization, integration with smart city infrastructure, and the development of true holographic displays that provide a more immersive visual experience.

Overall, the development of China 3D billboard shows that they have rapidly evolved from experimental technology to mainstream applications, driven by continuous advances in display technology, imaging technology and interactive features. These billboards play a crucial role in modernizing outdoor advertising and enhancing China’s urban landscape.

3D billboard price in China varies widely depending on a number of factors, including the technology used, the size and resolution of the display, the location of the installation, and the complexity of the content. Below is a breakdown of pricing considerations:

LED 3D Billboards: These are the most common type of billboards and are generally more affordable than other types of billboards. The prices of 3D LED billboard in China are range from $500 to $3,000 per square metre, depending on the resolution and quality of the LED panels.

OLED and Flexible Displays: Prices tend to be higher due to advanced technology and flexibility. Costs range from $2,000 to $10,000 per square metre.

Holographic Displays: More expensive due to the use of specialized projection technology. Prices range from $5,000 to $20,000 per square metre

The larger the size and the higher the resolution, the more expensive the China 3D billboard will naturally be. For example, small 3D billboards can cost around $50,000, while a large installation in a prominent location can cost hundreds of thousands of dollars.

Installing 3D billboards in a prime location such as a major city (e.g., Beijing, Shanghai) can be significantly more expensive due to higher rent and installation costs. For example, the total cost may be doubled or tripled for an installation in a high-traffic area of a major city.

The production of 3D content and animation can also add to the cost. Simple 3D animations can range from $5,000 to $10,000, while more complex interactive content can cost more than $50,000.

Features such as augmented reality (AR) integration, interactive elements, and advanced calibration systems can further increase costs. According to the complexity and size of the project, AR integration can add an additional $10,000 to $50,000.

The prices of 3D billboards in China vary widely based on technology, size, location, and additional features. While basic 3D digital billboards might be relatively affordable, advanced holographic displays and large high-resolution installations can be quite costly. EA3D-VR 3D VR 3D Billboard is a high-tech advertising 3D LED display to provide perfect naked-eye 3D display effects. It can be customized with 90°curved cabinets and reaches IP66 waterproof level.

A lovely panda stuck its head out of forests of flowers from the China 3D billboard, which went viral on YouTube. Pedestrians on the street all praised it was so cute.

A lifelike and realistic giant Nile Dragon hovered over the China 3D billboard, attracting lots of people to take a photo or video.

A cute and naughty orange cat is playing with a fish and pushing down the fishbowl from the 3D LED billboard in Wuhan, China. This amazing China 3D advertising makes many pedestrians stop walking and watch it.

3D digital billboards are highly effective in capturing real-life attention due to their immersive visual experience, dynamic content, innovative design, strategic layout and ability to enhance brand recall. These elements combine to create adverts that are not only eye-catching but also impressive, making it a powerful tool for modern advertising.

3D LED billboard leverages advanced visual technology to create an illusion of depth and realism, significantly more engaging than traditional 2D displays.Through the use of high-resolution LED or OLED panels, these billboards produce clear, vivid images that make a strong visual impact even from a distance.

This technology mimics the way the human eye perceives depth in the real world, creating compelling visual effects that draw people in. Whether it’s a busy urban environment or a crowded shopping area, the immersive visual experience of a 3D advertising billboard is hard to ignore, making it an effective tool for attracting and keeping viewers’ attention.

The use of motion and animation in 3D advertising billboards adds a dynamic element that naturally attracts attention. Dynamic visuals are more eye-catching than static images, and the added dimension of depth enhances this effect. Advanced 3D digital billboards often include interactive features, such as augmented reality (AR), that allow viewers to interact with the advertised content via their smartphones or other devices.

This interaction can be as simple as an action or as complex as a game or information retrieval, creating a richer user experience. By allowing viewers to actively participate, 3D digital billboard not only captures attention, but also extends the duration of the interaction, resulting in higher engagement rates and better retention of the advertised message.

3D billboards often feature innovative designs that make them stand out. This includes the use of curved and flexible screens that break away from the traditional flat panel format to provide a unique visual experience. These unconventional shapes attract more attention simply because they are different and unexpected.

Advanced holographic effects add another layer of glamour to the screen, with images that seem to float in mid-air, creating a lasting impression. Not only are these designs visually appealing, they are carefully curated to maximize visibility and engagement. The novelty and creativity of these designs make the 3D advertising billboard an effective method to attract and hold the attention of passers-by.

To maximize the impact of 3D billboards, strategic placement is essential. Placing these billboards in high-traffic areas such as city centres, shopping malls and transport hubs ensures that they are seen by a large and diverse audience.

Additionally, targeting specific locations that are relevant to the target demographic, such as placing technology-related advertisements near technology centres or fashion advertisements in shopping districts, enhances the relevance and impact of the advertisements. The combination of strategic placement and inherent visual appeal of a 3D advertising billboard ensures that they maximize attention, making them an effective medium for reaching and engaging a wide audience.

This increased memorability leads to higher brand awareness and loyalty, making it a powerful tool for long-term brand building. The combination of visual appeal, interactivity and strategic content makes 3D billboards highly effective in ensuring that audiences remember the message.

One of the main advantages of 3D advertising billboards is their ability to enhance brand memory. The immersive and interactive nature of these billboards makes the advertising experience more memorable. People are more likely to remember an advert that offers a unique and engaging experience. By incorporating storytelling elements into 3D visuals, brands can create an emotional connection with viewers, which further enhances memorability.

It’s a world of trends. If you’re looking for the most creative way to stay on top of them, grab your customers’ attention, and build a loyal customer base at the same time. Then 3D advertising is the way to go! No one can deny the fact that the 3D billboard advertising is the future.

3D OOH billboard advertising, also known as Digital Out-of-Home (DOOH) advertising, is a state-of-the-art method of capturing the attention of audiences with dynamic, visually appealing promotional messages in an outdoor environment. The 3D OOH billboard promotes a company with the help of multiple paid media channels in the digital space. This technology provides enough space to enhance product storytelling and shortens promotion time through virtual shops.

3D adverts will increasingly offer immersive experiences to attract and engage audiences. Utilizing advanced technologies such as Virtual Reality (VR) and Augmented Reality (AR), adverts will offer interactive elements that allow users to explore products and services in a virtual environment.

Artificial Intelligence (AI) will play a key role in personalized 3D ads. AI can customize ads to meet individual preferences by analyzing data and user behaviour. This increases relevance and engagement. This personalisation will lead to higher conversion rates and customer satisfaction.

3D OOH billboard ads will provide a seamless experience to consumers across platforms, making them interact with content.Advertisers will optimize 3D ads for a variety of screens, from smartphones to VR headsets, maintaining consistency and quality.

Advances in technology and production processes will increase the cost-effectiveness of 3D ads, making them accessible to businesses of all sizes. Lower production costs will encourage more companies to adopt 3D advertising beyond large enterprises.

Enhanced analytics will provide deeper insights into ad effectiveness. Marketers will use data to refine 3D content and more accurately measure engagement metrics and ROI. This data-driven approach will optimize advertising strategies and ensure better targeting.

In short, the future of 3D advertising is promising, with ongoing technological advancements and market expansion driving its growth. As costs decrease and integration with AR, VR, and AI becomes more sophisticated, 3D billboards will become a staple in modern advertising strategies, offering highly engaging and memorable experiences to consumers worldwide.

Fashion is about to undergo a technological revolution. It will change the way people shop for clothes. Augmented Reality, Virtual Reality and 3D digital billboards will be key players for the fashion industry in the future. They provide consumers with an immersive and seamless shopping experience.

Imagine trying on clothes without having to enter a shop. Augmented reality technology makes this possible by superimposing virtual clothing onto the user’s real-world environment. Not only does it make shopping easier, it helps consumers make more informed decisions. AR allows customers to virtually “try on” different outfits and styles. They can also visualize how the garment will fit before purchasing.

Virtual reality brings the shopping experience up a notch by creating immersive environments which replicate the feeling of actually being in a store. Users can explore products and interact with them in three-dimensional spaces. VR is particularly useful for online retailers, as it bridges digital and physical retail.

Billboards have evolved into 3D experiences that showcase fashion in an interactive and dynamic way. These 3D digital billboards use cutting-edge technologies to display lifelike three-dimensional clothing. They capture the attention of passersby and create a visually engaging environment. 3D digital billboard attracts customers and also increases brand recognition.

Compared to 3D billboards, 5D billboards offer a richer and more immersive experience in terms of sight, sound and touch. When it comes to 5D billboards, we can think of them as an evolved version of 3D digital billboards, which focuses more on interaction and sensory experience with the audience.

Cost and Complexity: 3D LED billboard is typically less expensive and simpler to implement than 5D billboards, which require advanced technology and the coordination of multiple sensory elements.

Engagement: While China 3D billboard is visually appealing, 5D billboards provide a higher level of engagement by engaging multiple senses, resulting in a more immersive experience.

Application: China 3D billboard is versatile and can be used for a variety of advertising purposes, while 5D billboards are typically utilized for high-impact, high-budget events and specialized attractions.

Impact: The multi-sensory nature of 5D billboards makes them more memorable than 3D digital billboards, creating a stronger emotional connection with viewers.

In short, 3D advertising billboard offers a visually appealing advertising medium, while 5D billboards enhance the experience by engaging multiple senses to provide deeper, more memorable interactions.The choice between the two depends on the campaign’s objectives, budget and desired results. 3D digital billboard is still the best choice for your advertising business now.